EMAIL MARKETING CASE STUDY

PROBLEM
Sunflower Health, a natural foods and supplements client, was not optimizing open rates and engagement with their email marketing. Overall open rates had declined since 2014 and they needed a new strategy to increase opens and engagement.

​SOLUTION
NMCM created an updated layout and distribution schedule that highlighted one monthly special at a time, and provided multiple touches to maximize customer visibility. 

RESULT
The updated layout and schedule resulted in a increase in total and unique open rates: 

• UNIQUE OPENS increased 8.9% (reaching 262 more customers each month)
• TOTAL OPENS increased 81.0% (resulting in more visibility per customer per month)

These changes yielded more customer engagement through email marketing than ever before, and surpassed industry average benchmarks.

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