EMAIL MARKETING CASE STUDY
Sunflower Health, a natural foods and supplements client, was not optimizing open rates and engagement with their email marketing. Overall open rates had declined since 2014 and they needed a new strategy to increase opens and engagement.
NMCM created an updated layout and distribution schedule that highlighted one monthly special at a time, and provided multiple touches to maximize customer visibility.
The updated layout and schedule resulted in a increase in total and unique open rates: